Some people still perceive medical marijuana as a way for people to get high legally without consequence. LeafLine Labs, a chain of Minnesota dispensaries, wants to change that perception, so they’re putting faces with stories via video to hear how medical marijuana really is helping people positively.
Cameron High of Haberman, responsible for the campaign’s creation, said, “The general audience needs to know [these stories] because there’s so many people who are affected by cancer [and other maladies] that can be helped with medical cannabis. We’re trying to remove the stigma people might have about cannabis from growing up.”
The stories discuss “firsts” for three patients, Media Post reports. Jayden, an ovarian cancer patient, discussed how LeafLine products have helped her keep an appetite throughout treatment. She’s a teenager, but with medical marijuana, she’s able to participate in “normal” teenage events.
She said, “Before being on medical cannabis, I didn’t really feel like a teenager. I felt like a kid. I couldn’t take care of myself, and I was super week. Once I started medical cannabis, I was able to live a normal teenage life.”
In another video, one woman discusses how medical marijuana has helped her with fibromyalgia and a man who has found relief from multiple sclerosis symptoms.
High said, “Our job is to tell stories of pioneers who are making a difference in the world. This is what it means to have a normal life again, and do something for the first time again.”
Those interested in viewing the videos will soon be able to via LeafLine’s website and some paid social media settings.
High also said, “We thought those areas were an opportunity to tell these stories, and a place where people are going to be able to sit and read these stories.”